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Take These chances / 2

Jump to know on what grounds, but in the multifaceted world of the music market are very crap band in the U.S. and very little crap in Europe.

The Dave Matthews Band is one of those bands, as I have also confirmed their American fans a few years ago. To understand, last summer the DMB has put together 62 dates in 50 different cities. An average really remarkable, given that they had not even a hard to promote.

I like it enough, the DMB . Not only because their leader has played a part inside an episode of House Doctor , but mostly because people who play a rather elaborate rock, which leans heavily on jazz influences, but without sacrificing the effectiveness of the melodic songs composed.

I heard a lot 'of times Remember Two Things, years ago, and I've kept a souvenir. I've always liked the first track on that record: Ants Marching, also because, by transferring the human experience, seeking to subvert the conventional metaphor of appreciation of life and sheer hard work of ants.

be clear to me that the ants are very nice, like nearly all insects. But I like the effort to consider everything from a different point of view: Ants Marching excited talking about lives and still very static, with experienced shortness of breath and crumbling from the routine, week after week. Talk to people who live as ants, ant that breathes and speaks to each of us, without giving way to annoying and hypocritical snobbery tones from rockstars unaware of its fat fortune.

And that's Central Park. New York City. Chock full of people.

And I just read an article on Slate I was very impressed.

According to figures published by Billboard magazine in the last 10 years DMB has sold more tickets than any other band on the planet: 11,230,696. The figure even more incredible is the total amount of money collected: 500 million dollars.

five hundred dollars. A band that is known in Europe and badly.

addition oceanic influx of fans, one of the secrets of success, says the piece of Slate, is the low cost of DMB concerts : Lady Gaga also collects high figures, but his concerts, involving a much larger staff and pretentious. So the shows cost much more: his first pieces of world tour, even went a loss. At concerts of

DMB fans go because they love the songs. Do not go there to enjoy spectacular choreography and rousing dances. But above all, go there to enjoy the outstanding qualities of improvisers of the group, a feature that enhances the element of unpredictability to every show on every time and the enthusiasm of the devotees, still-legally-in the hope of watching shows ever the same as earlier.

So the value added of the concerts is the inherent value of the band, and does not involve further investment.

And love for music's sake, for embroidery and harmonious space for the granting of mining of the time they return home relaxed, satisfied and serene. To the delight of the rest of us.

Then the song ends with a parallel-in reference strategies which will lead the tour to one of the most influential bands of the '60s, the Grateful Dead . But the

copincollo and then I go to bed. Listening Ants Marching, of course.

If That sounds familiar-not the music, the strategy-it's Because DMB is pulling an old trick, one pioneered by the Grateful Dead , a band beloved of business school professors and folk-lovers alike. As described in the delightful Marketing Lessons From the Grateful Dead , the famed jam band produced only a few well-known albums and songs. But they toured constantly—playing about 200 shows a year from 1965 to 1995. And they courted their fans, treating the concert like a service rather than a commodity, and their fans like members of a community rather purchasers of a product. Lo and behold, the Dead became one of the most successful bands of all time.