Wear Thin Headbands Pic

An important stuff on TV

Trovata qui :

Da questa settimana, come forse i più attenti avranno notato, on TV were apparently all ringalluzziti and brought out the red velvet (so to speak). The reason is very simple: it started the so-called warranty period. I know that we enter into a technical issue, but I assure you that it is easy to understand and, above all, explains sooo much stuff on the present state of Italian television.

The warranty period was introduced by Berlusca Publitalia and in the mid 80s and is basically a system that is based on programming periods (generally from September to mid-December and then from late January until to June) in which the advertising agency that is, those who sell the TV space, undertake a garantire agli investitori pubblicitari dei livelli di ascolto “alti”; nel caso gli ascolti di quella determinata fascia fossero minori dei livelli promessi, la concessionaria si impegna a rendere parte dei soldi (ovvero regalare altri spazi). Ora, capite bene, che questo tipo di sistema poteva essere buono negli anni 80, quando la pubblicità costava poco e i mercati televisivi erano poco competitivi. Non mi pare sia la situazione odierna. Il problema è che questo meccanismo induce a un'immensa pigrizia tutti coloro che operano nella tv: da una parte gli autori e i programmatori tv che non sperimentano e non rischiano cose nuove, dall'altra i pubblicitari e i centri media che mostrano ai loro clienti-inserzionisti solo il dato di ascolto grezzo (The number of heads, the share) and not recommended to invest in other programs-times-spaces that are not those of the first time.

Score: molasses television (I speak of RAI and Mediaset) to which we are now accustomed. With average products for average public middle school. To change this nobody. Okay so at all: it is safe and warrants that level of income necessary and sufficient to advance the system and make money for everyone. Paradoxically, in which access channels as RaiTre strategic advertising, you try to do different programs (like "Come away with me") that have a huge and unexpected success, but advertising does not affect the end as it could do. So Rai did not agree (ah, because the warranty period, entered into force for the public service and Sipra Rai, eh).

Just look at what they do elsewhere, in other European countries, where the data is replaced by coarse mechanisms to assess the matter of listening more precise and tips related to the objectives of communication, and post-program evaluation (type, you give us poster more money if the program has far exceeded the goals of communication that you had code). In short, you put all at stake. So when

criticized the average level of TV programs of RAI and Mediaset think also the causes.